Pre-orders are open! Ships in 2027.

Who we are.

Alec Sheffield
Alec Sheffield
Luke Knoble
Luke Knoble
Zida Sung
Zida Sung

General Neuro was founded at Yale by Alec Sheffield, a computational neuroscientist (PhD, Yale) who trained in brain stimulation at Harvard’s Berenson-Allen Center, along with Luke Knoble and Zida Sung, computer and electrical engineers from Virginia Tech, who build the headband and stimulation circuitry. We are a public benefit corporation, based in Boston and backed by SOSV / HAX. We have been building brain-stimulation headbands since 2024. More than a hundred of our first-generation headbands are in use in 22 countries, and our next generation headband is now at two pilot sites.

Advisors

Dr. Joseph Knoble, M.D.
Dr. Joseph Knoble, M.D.Chief Medical Advisor

Former Chief Fellow at Yale Psychiatry. Clinical advisor for NeuroLingo.

Jennifer Golden
Jennifer GoldenCurriculum & Assessment Advisor

Certified Orton-Gillingham Specialist since 2003, Reading Specialist, Special Education Teacher, and founder of Golden Advantage Education.