Who we are.
General Neuro was founded at Yale by Alec Sheffield, a computational neuroscientist (Ph.D., Yale) who trained in brain stimulation at Harvard’s Berenson-Allen Center, along with Luke Knoble and Zida Sung, computer and electrical engineers from Virginia Tech, who build the headband and stimulation circuitry. Luke’s brother, Dr. Joseph Knoble, a child psychiatrist and former Chief Fellow at the Yale Child Study Center, serves as our Chief Medical Advisor. We are a public benefit corporation, based in Boston and backed by Yale Tsai CITY and SOSV / HAX.
We have been building brain-stimulation headbands since 2024. Our first-generation headband initially launched on Kickstarter for adult second-language learning and is in use across 22 countries. For our current-generation headband, we redesigned it to be easy to use, with continuous impedance monitoring and a patent-pending electrode positioning system custom-sized to each wearer to replicate the exact bilateral temporo-parietal montage (P7/TP7 and P8/TP8) of the Costanzo group’s pediatric reading trials. This is the same headband we use in our registered language-learning (NCT07762118) and pediatric (NCT07762365) trials as we work to not only replicate the published studies, but improve on them.
Advisors
Former Chief Fellow of Psychiatry at the Yale Child Study Center. Clinical advisor for NeuroLingo.
Certified Orton-Gillingham Specialist since 2003, Reading Specialist, Special Education Teacher, and founder of Golden Advantage Education.