About General Neuro
Alec and Luke's story began in an unexpected place – the Yale Tango Club, where between songs they discovered their shared vision: making neurotechnology accessible to all. They also connected over a passion for language learning, as well as their frustrations of learning new languages as adults.
This led to a powerful insight. Rather than accepting the brain's natural decline in language-learning ability with age, why not find a way to enhance it? From this idea, General Neuro was born. Today, we're developing a revolutionary headset that uses non-invasive brain stimulation to boost plasticity in the brain's language centers, making learning a new language faster and more natural than ever before.
Our mission is simple: break down the biological barriers to adult language learning and open new doors for global communication. Join us as we reshape the future of language learning, one brain at a time.
Alec Sheffield 
Co-Founder, Chief Executive/Scientific Officer
Alec Sheffield is a Ph.D. candidate in neuroscience with expertise in non-invasive brain stimulation and electrophysiology. Alec leads General Neuro's vision, focusing on neuroscience and product development. Alec is using the General Neuro headband to learn Mandarin Chinese.
Dr. Joseph Knoble, MD
Chief Medical Advisor
Dr. Knoble was Chief Fellow at Yale Psychiatry. He advises on safety for the Neurolingo System. Joe is using the General Neuro headband to learn Lebanese Arabic
Luke Knoble
Co-Founder, Chief Technology Officer
Luke Knoble is a software engineer with experience in embedded software. Luke leads development of our language learning app and integration with the headset. Luke is using the General Neuro headband to learn Russian.
William Polsky
Chief Operations Officer
William Polsky is a mechanical engineer and veteran of New Haven's startup community. He has a history of innovative design and manages the design and manufacturing of our headset. Will is using the General Neuro headband to learn Italian.
Zida Sung
Principal Electrical Engineer
Zida Sung is an electrical engineer with expertise in low-power circuit design. He is responsible for designing the circuit that powers the non-invasive brain stimulation in our headset. Zida is using the General Neuro headband to learn Spanish.