Privacy

Last updated October 27, 2026

What we collect

This site is for parents, caregivers and adult readers. When you leave your contact details on the questionnaire or order a headband, we collect your first name, email address and country, your questionnaire answers (the reading skills you want to work on, the kind of reading support already in place, an age band, and how you feel about getting started), and any notes or links you share about your current reading program or tutor. With your email or order we also note which ad or link brought you to the site, if any. When you order a headband or pay for sponsored headbands, the checkout collects your name, email, shipping and billing addresses and payment details. If you apply for free headbands for your school or ask about sponsoring headbands, we collect your name, role, email, school, town and state (or organization, for sponsors) and the numbers you give us. We do not collect a child’s name or any other information about a child.

How we use it

To show your questionnaire result, to send the research guide and any reading-program feedback you asked for, to process and ship your order, to send updates about the headband and shipping, and to manage reservations, including inviting you to complete your order. You can unsubscribe from any email with one click.

Who we share it with

Our site, checkout and email run on Shopify, which stores your information and processes card payments for us (we never see or store your full card number). Shopify’s privacy policy describes what Shopify itself does with it. A small number of apps connected to our Shopify store also process it for us. When you leave your contact details or when a sponsor asks for an invoice, the request passes through a small service we run on Google Cloud, which records the sign-up in our Shopify customer list or asks Shopify to email the invoice. Calls are booked through Calendly, which tells our service when a call is booked. Meta and Google receive the advertising data described below. These companies are in the United States, so if you live in the United Kingdom, Canada or Australia, your information is transferred to and stored in the United States.

How long we keep it

We keep your information only for as long as we need it for the purposes above, or for as long as the law requires.

Analytics and advertising

We use Meta’s and Google’s advertising tools, run through Shopify, to measure which ads lead to orders. They tell Meta and Google which pages were visited, when someone leaves their email and when an order is placed, and Meta is also told when a questionnaire is completed and when a call is booked from the site. When you order or book a call, we or Shopify may also send them a scrambled (hashed) copy of your contact details, with your browser’s IP address and type and Meta’s cookie IDs, so they can match it to an ad. We never send them your questionnaire answers. In the United States this is on unless you turn it off: choose Cookie settings at the bottom of any page and then Decline, or use Your privacy choices. The same applies when we can’t tell which country a visit comes from. We also treat a Global Privacy Control signal from your browser as a request to turn it off. Everywhere else it stays off unless you choose Accept in the cookie banner, and you can change your choice any time from Cookie settings. Shopify also uses cookies to run the checkout and to count visits. Separately, your browser remembers for 30 days which ad or link you arrived from, so we can note it if you leave your email or order.

We also keep our own record of how the site is used, to improve it: the pages opened, how far down they were scrolled, the buttons, links and form boxes tapped, how much of each video was played, and when; how quickly each page loaded, any errors it hit, the screen size, and whether it opened inside the Facebook or Instagram app; which checkout steps were completed (contact details, address, delivery, payment, order placed) and the checkout total; and the ad or site a visit came from, under a random ID stored in your browser. When you tap to book a call or apply for free headbands, we also keep your browser’s IP address and type and Meta’s cookie IDs for 8 days, so we can tell Meta about the booking. Except for the email address, questionnaire tags and optional reading-program note submitted when you sign up or start checkout, it does not include anything you type, taps on the questionnaire’s answer buttons, or the delivery and payment details you give at checkout. It is stored with Google Cloud in the United States and follows the same choice as the tools above: Decline turns it off and clears the ID.

Children

We do not knowingly collect personal information from anyone under 13. If you believe a child has given us information, write to us and we will delete it.

Your choices

Email info@generalneuro.com to see, correct or delete what we hold about you, or to object to how we use it. If you are not happy with our answer, you can complain to your privacy regulator: the Information Commissioner’s Office in the United Kingdom, the Office of the Privacy Commissioner in Canada, or the Office of the Australian Information Commissioner.