Direct-to-consumer growth lead
General Neuro, out of Yale’s Tsai CITY and backed by SOSV / HAX, is building NeuroLingo, a headband children wear during decoding practice and literacy training. Headbands ship in batches every two weeks. We need someone to own how families find us and order: ads, content, email, and the path from our site through checkout. If you love biology, neurotech, and people, please apply!
What you would do
- Run and test paid social and search campaigns, starting with Meta.
- Write and ship content, landing pages and email flows for parents.
- Measure the funnel from first visit to order, and fix where people drop off.
- Talk to families to learn what brings them in and what holds them back.
What we are looking for
- You have grown a consumer product through paid and owned channels, and can show the numbers.
- You are at home in Meta Ads Manager, Shopify and an analytics tool.
- You write clearly and plainly.
Compensation
Mostly early-team equity to start, so you share in what you help build. We will talk through the details, including cash, with you.
How to apply
Send a few lines about what you have grown and how, and a link to your work or CV.